
Business Update August 2010
Normally brands take years to grow, but the election offers a marketing microcosm in just 4 short weeks.
Our 2 contenders will be saying, “As a brand, here’s what I stand for”. But being politicians, they will never master brevity, so let me have a go. The incumbent has a reputation as a nice guy, but the perception is that with no new hospital funding, results have been patchy.
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