The approaching cooler weather and lower temperatures should not be a reason to hang up the beer coolie and change the drink of choice to a red wine or port. Beer offers up perfect partners for when the thermometer readings start dropping. A raft of red, ruby, and black ales get dusted off, their best before dates checked and made ready for whatever occasion awaits.

There are two main key characteristics that make for a good ‘winter warmer’. The first is a big malty body that can handle being drunk at a slightly warmer temperature. The second is that warm glow you experience after drinking an ale with a heightened alcohol content, and if you’re going to be warmed by anything alcohol, would be second on my list.

A great experiment to highlight the affect of temperature on taste involves buying a big wholesome Irish or English Ale. The choice of glassware is key. A big brandy bowl or large wine glass is perfect, or simply find something that doesn’t leak. The experiment requires the same beer to be tasted at three different temperatures.

Drinking your chosen brew straight from the fridge: you should note the mouth-feel and flavour of the beer. It is not a lot different from drinking a lager, only darker. There may be some chocolate or coffee flavours, but nothing of note. By cupping your hands around the glass, in a beer cuddle, you can warm the beer over 5 -10 minutes. The beer should taste dramatically different. The initial sharpness should have gone, the malt used to craft the beer should be more evident and the mouth-feel thicker.

Many brewers will include ‘Suggested Serving Temperatures’ on the label of their bottles, (ales in the range of 7 – 12 degrees), with this in mind. The final taste should only be attempted if you are extremely game, or English. Drink the beer at room temperature. You will notice the beer change yet again. The malt will continue to be prominent, but there may be an accompanying warmth from the alcohol. Here ends the lesson; repeat as necessary.

The first Beer In Mind beer appreciation night was held on 8 March at TGs. It was a great success and lots of fun. It was attended by 40 ‘beer appreciators’, who were treated to seven beers matched with six courses (somebody got too excited and organised one more beer than there were courses). There were some outstanding beers, many of which were limited releases and new, even to the seasoned beer lovers. The food and beer matches worked perfectly, with a noticeable mention going to the Hunter Brewing Company’s ‘Cranky Pants’, a 5.8% India Pale Ale, which was matched with Spiced Chicken with Potato Rosti.

Everyone aced the Pilsner tasting challenge (note to self – make it harder next time), but were more challenged with the beer trivia. The reward for the win in the form of a yet to be released Oyster Stout (yes, brewed with real oysters). The great TGs staff were given a much needed break when Black Duck Brewery served their Dark Ale (paired with tasty marinated beef strips on baked Parmesan wafer), as those who had never poured a beer were given the opportunity. A full wrap up of the evening can be viewed on the Beer In Mind Facebook page, by requesting it via email at beerinmind@gmail.com

The biggest Australian beer festival on the calendar is just around the corner. The first Great Australian Beer SpecTapular (www.thelocal.com.au/gabs) is on from May 11 – 13 in Melbourne. The festival is all about ‘What Beer Can Be’. Twenty breweries from NZ and 40 from Australia have been requested to brew something specifically for the festival. Some of the more exotic examples are ‘Beetroot Belgian Ale’, ‘Smoking Swine’, and ‘Chilli Stout’.

One of our local breweries, The Little Brewing Company, are contributing a 6.2% Robust Porter, the first time that this beer has been brewed by them. According to Kylie at the brewery, it’s amazing, demonstrating smooth, full bodied, chocolate and mocha flavours. The nature of the beer festival means that it cannot be sold prior to 13 May, but they will have limited stock available in bottles at the cellar door following it. I would highly recommend getting along to try some.

I have booked my tickets for GABS and hope to be able to bring some of the exciting creations back to Port Macquarie for our next Beer In Mind appreciation night. Please email beerinmind@gmail.com or ‘Like’ the Beer In Mind Facebook page to be included in regular updates.

Beer In Mind … Cola has more carbohydrates than beer; make the switch today!

This story was published in issue 78 of Port Macquarie Focus 

We were fortunate enough to not only have the pleasure of hosting such a talented and interesting woman at our restaurant, but also to be able to head down to the Glasshouse and see her show.

Now, my grasp on Charles Dickens’ literature is slippery to say the least, but Miriam’s performance was so completely compelling and I was in total awe of the presence of such amazing talent right there before me, that I was utterly captivated by the show.

And what struck me then was, how lucky are we to have such illustrious visitors gracing our town?

The show Dickens’ Women has toured extensively around the world since it was first launched at the Edinburgh Festival back in1989, and I had to pinch myself that it was all there before me on a rainy Wednesday afternoon in Port Macquarie, in the comfort of our very own Glasshouse.

These kinds of special events are no longer few and far between, but happening all the time. As we speak, we at the Mullet are getting ready to host 6 young and hot Hunter Valley winemakers for the second year in a row for a brilliant ‘Pop up Wine Dinner’ on 15 May.

Such wine making talent as Andrew Thomas of Thomas Wines, Andrew Margan of Margan Wines and Rhys Eather of Meerea Park will be stopping in to dine with us and as many local patrons as we can cram in to the restaurant, as part of their ‘Caravan of Courage’, heading up the coast from Melbourne to Noosa.

We are looking forward to seeing these boys again and having another memorable, or should I say, foggy evening? As they say on their website: “Lock up your Daughters and open your wine vaults”.

This event is so special in that it brings the wine and the people who created it directly to the people … or rather, it removes some of the mystique and let’s call it ‘pomp’ surrounding wine and teaches us all that there are no rules or specific etiquette when it comes to exploring wines. There really is only an obligation to try different wines, enjoy them in good company and to have a darn good time doing so.

Indeed, we are blessed to live in a place now considered big enough to attract noteworthy local and international talent, but still small enough that we can wander down Horton St, saying hello to people we know as we go.

It still just takes 7 minutes to drive from home at Lighthouse Beach to the Mullet. And every day we get to gaze at that beautiful coastline and breathe fresh sea air. We really do have it all.

And all we need to do to keep the ball rolling with attracting all this talent is to keep supporting it when it graces our fair shore. So, keep your eyes and ears peeled to what’s happening around town and buy those tickets as soon as they go on sale.

I’ll say it again. How lucky are we?

Please note: since this article was published, the ‘Pop up Wine Dinner’ has regrettably sold out.

This story was published in issue 78 of Port Macquarie Focus 

I think … no, I KNOW … I’m in total denial that we’re almost halfway through the year! I seriously haven’t gotten over Christmas and am still gobbling chocolate Easter eggs at an illegal pace, and May is here! Really, May! Already? I bemoan the change of season every year, farewell to fashion, the sun kissed bikini and Havaianas and a begrudging nod and dreary return to jeans and scratchy woollies. The only saviour for this gloomy time of year is the acceptable increase in hot chocolate consumption and the delicious fashion for the feet! Let the festival of the boot begin!

Yasmin Rumjahn and Tyerell Allen were married at a ceremony at Emerald Downs Golf Course (developed by the groom’s late grandfather, Todd Roods) in mid March, with a reception to follow in the waterfront function rooms at Rydges. The bride looked radiant in an off the shoulder ivory Charlie Brown gown and was attended by best friend, Grace Lee. Tyerell was attended by his older brother Ryan. The bride changed into another stunning floor length Charlie Brown red gown for the reception and set to work to party with their 75 guests, enjoying a four-course feast and a wedding cake designed and made by the bride. Guests were given miniature jars of Ricardoes strawberry jam in keeping with the red theme. The couple filled the event with personal touches, with Tyerell designing stationery and invitations, flowers and decorations. Guests travelled from San Francisco, New Zealand and Sydney to celebrate on the coast. The couple ended the night with some fun fancy dress shots with their guests and jetted off to Hawaii for their honeymoon. Aloha, Yasmin and Tyerell!

Raffaella Galli-Hurdwell from Bluebird and Blossom recently held a fab website launch at her boutique in the Garrison Building. This place is one of my favourite haunts, filled with wonderful treats including Samantha Wills Jewellery (a personal fave), beautiful leather goods (including my beloved boots!) and one off fashion pieces. You can check out all of Raffi’s treasures at www.bluebirdandblossom.com.au

Tess Worthing and Coby Meehan were married on a gorgeous sunny day in late March in Smithtown, followed by a relaxed reception for 90 guests at Hat Head Surf Club. Tess, who works in PR for local government and Coby in the hardware industry, met as children while rowing surf boats together in Hat Head.

The pair went on their separate ways and didn’t see each other again until uni was over and they were both working in hospitality back in the Macleay. It was serendipitous that the couple crossed paths again, fell in love and celebrated their wedding, all where it first began in Hat Head. Tess and Coby’s love of nature meant they chose a tree theme for their wedding, which was highlighted by their bonbonniere of timber coasters cut and oiled by Coby using timber from his family farm, a wedding tree guest book, where all of their guests recorded their fingerprint and name, a gorgeous timber branch cake stand and stunning local flannel flowers from Stuarts Point. All invitations and place cards were printed on recycled paper.

Guests enjoyed canapés in the gardens of the surf club followed by a main course from SilverSpoon Catering, and their wedding cake with vanilla bean ice-cream and berries. Congrats to a really lovely couple – wishing you every happiness in your life together.

The delightful Briannah Berne celebrated her 13^th birthday with a fabulous party on April 21 at Zebu, with a High Tea Party for 13 of her closest girlfriends. The girls enjoyed mini cupcakes, finger sandwiches, decadent chocolate caramel tarts and scrummy hot chocolates. The event was organised by Mum Kylie Berne, with the girls all attending in the best party frocks! Happy birthday Miss Briannah!

Speaking of High Teas – I stepped back in time and had a delightful experience at Tea and Treasures with hosts John and Trish!

Creative couple Fiona Joy Hawkins and Bas Gross celebrated their wedding on Saturday 21 April with a cocktail celebration at their stunning home set on a hillside in Kendall. Fiona and Bas chose a Casablanca Nightclub feel for their event, with theming in black, white and red. The 130 guests enjoyed a musical and culinary feast, with as many as 5 different artists performing throughout the evening and over 14 different bite size morsels of SilverSpoon delicacies with little noodle boxes of yumminess to finish. Fiona designed a fabulous 200 piece cupcake wedding cake also made by Lauren from SilverSpoon, including hazelnut fudge, banana banofi and my personal favourite, red velvet cupcakes. The eclectic and beautifully attired guests tangoed the night away, with many guests including artists, performers, sculptors and writers all in attendance to celebrate with the happy couple. Bas, a vintage car enthusiast, restored a stunning old Bristol that whisked the couple away immediately after their ceremony. Congratulations to a hugely talented and much loved couple!

Happy birthday to my beloved mother-in-law, Pam Foye, who recently celebrated her 60^th birthday with the event we now refer to as the ‘Festival of Pam’! The almost week long celebration was co-ordinated by my co-conspirator Terry Foye, who organised a covert mission to execute a cocktail event at Zebu for 30 guests complete with delicious chocolate truffle cake from Burkhardts Bakery, followed by a surprise getaway to South West Rocks on the Saturday to follow and a dinner for 20 guests at the Seabreeze Hotel.

All the guests made a weekend of it, with the surprise being partially blown by Pam looking out the window at the exact moment I stepped out of my highly conspicuous van with a giant and supremely delicious chocolate birthday cheesecake! Cover blown and party started! South West Rocks proved as always to be heaven on a stick! Happy birthday, Pammy!

Slice of Haven festival is set to hit the shores of the Camden Haven on Sunday 27 May. This is one of my favourite local fests, celebrating great food, wine, beer and of course, CUPCAKES! Some may think I have the pram for transporting a much loved little one from stall to stall – it is really to stash obscene amounts of cupcakes into every pouch and crevice! Have wheels and sugar addiction –  will travel! ‘til next month!

Kate.

This story was published in issue 78 of Port Macquarie Focus 

Q.We have decided to sell our home and have received conflicting advice from agents on the best way to market it. When we last sold about ten years ago, the only place we advertised was in the local paper. Our son thinks listing online is all that is needed nowadays. What do you think?

A: Property marketing methods have developed a great deal. Your son is correct in highlighting the importance of a strong online presence.

Real estate print advertising is still significant, so to ignore this medium would reduce your exposure to some buyers.

You certainly do not need to spend large amounts of money. The key to successful property marketing is to attract and influence the right buyers and to minimise your selling costs.

Today, online advertising is an important part of the marketing mix for most vendors. It’s an effective way to target local buyers, investors and those looking to move to the area.

Many potential buyers will make an online visit to your home – in fact, an online inspection is often the first inspection a buyer will make of a property.

Make sure you maximise the visual appeal of your property for both print and online. Professional, powerful photography is a must and will be central to converting casual interest into action.

An increasing number of potential buyers also search property websites from their mobile phone, so make sure your property is featured with a compatible application.

Rest assured, while real estate marketing has changed, it does not have to be complicated or expensive. Good marketing starts with creative ideas and ends with great service – and that hasn’t changed.

Answers are general comment, and readers should always seek their own independent professional advice.

Send your real estate questions to
greg@gregtrembath.com.au
Greg Trembath is Principal/Licensee at Greg Trembath Real Estate.
Licensed Real Estate Agent – Licensed Auctioneer.

This story was published in issue 78 of Port Macquarie Focus 

Q:We recently missed out on buying a house we really liked. We made an offer, but were later told that the owner had accepted a higher offer. Should we have had an opportunity to match it? I believe ours was the first offer made.

A: Missing out in these circumstances can be disappointing. As far as matching another offer is concerned, you need to aim to finish in front.

Did you let the agent know how keen you were on the property? Always put in a good solid first offer – one to tempt the owner to agree to your price and signal serious interest in the property. Being first provides no guarantees nor any rights or preference in the negotiation.

People talk about ‘playing the negotiating game’, but buying property is no game. A low offer can offend the owner and jeopardise your negotiating position.

Agents are not obliged to disclose other offers; however, a good agent will tell you if your offer is not the highest. An agent should also establish whether a prospective buyer has reached their maximum or may be prepared to increase their offer. It sounds like this was not (but should have been) asked of you.

Property remains on the market while all offers are considered. An offer is not binding until the buyer and seller have signed and exchanged contracts, so a low offer can leave the ‘door open’ to other offers.

If a property looks good to you, it will also look good to someone else. My advice is to start with the end result in mind; ask yourself: “How will I feel if the home sells to someone else?”

Answers are general comment, and readers should always seek their own independent professional advice.

Send your real estate questions to
greg@gregtrembath.com.au

Greg Trembath is Principal/Licensee at Greg Trembath Real Estate.
Licensed Real Estate Agent – Licensed Auctioneer.

Q: With Mum’s move into aged care accommodation, we are planning to sell the family home. It has been in the family for nearly 40 years now and is starting to show its age. We want a hassle-free sale at a good price. Should we fix everything up, or do you think potential buyers will see the house for what it is?

A. The presentation and condition of your home will play a crucial role in achieving the highest price and a smooth sale process. With an older home, it is important not to go overboard on the pre-sale preparation. Fix anything likely to detract from the overall appeal. Repair holes in walls and minor damage, but avoid spending money on non-essentials. An experienced agent will advise which items need attention. They will also assess who is likely to buy the property, which will give an important insight into how the home should be presented.
Most buyers will obtain a pre-purchase inspection. Although this will take into consideration the age of the property, take steps so things such as rotting timber and leaks are not encountered. Renovators may relish the opportunity to create a great ‘before and after’ story, but a long list of faults could jeopardize the sale.

Q: We have found our dream house, but we haven’t sold our existing home. Friends say you should never buy before you have sold, but this place really is the one for us – we love it. What should we do?

A. Your friends may have experienced the potential complications of buying before you sell. If you end up financing two properties, you will certainly feel the pressure and may have to make some tough decisions.
The upside would be the joy of finding a new home you’ll really enjoy. You won’t have to settle for second best and can stop house-hunting right now.
If you do wait until you have sold, you may miss out on your ‘dream house’, which could leave you searching for a suitable (potentially second best) purchase or for a short term rental.
I would express my interest in the dream house and ask the vendor for more time to complete the purchase. Calculate the lowest price you would accept for your current home and set a reasonable price to maximise the chance for a prompt sale.
Advice from friends can be helpful, but only you know what is best for you.

Answers are general comment and readers should always seek their own independent professional advice.

Send your real estate questions to gregt@portrealestate.net phone: 0412 001 944

Greg Trembath is Co-Principal at Laing+Simmons Port Macquarie
Licensed Real Estate Agent – Licensed Auctioneer

We were keen to complete the long flight to our destination ex Sydney, via Auckland, but delighted to discover as we strolled to the terminal a charming troupe of islanders singing and dancing to welcome the arrivals. Somehow they seemed sweeter and attractively simpler than the norm. So, later, I returned to get to know this formerly “anonymous” archipelago, overlooked in favour of favourites such as New Caledonia, Hawaii, Fiji. The Cook group of 15 scattered islands is equally blessed with blue lagoons and palm-fringed white-sand beaches and is safer and gentler than some places, and more affordable than others, in the Asia-Pacific. While it too has developed some 5-star luxury resorts the equal of its neighbours, its simplicity endures in the chance to also enjoy, e.g., an absolute beachfront twin villa for as little as $150 a night, or an apartment from $85 single on what many regard as the “achingly beautiful” island of Aitutaki. Cyclones are rare, and anyway this month sees the end of the monsoon or rainy season and the beginning of lower humidity during the best months to visit, April to October: average temperatures, 26 degrees. Access now is easier, with Air New Zealand flights ex Sydney travelling the  5000km north-west in around six hours non-stop. Cook Islands are 20 hours behind EST so you won’t have jetlag (and who cares if it’s roughly this time “yesterday” when you’re relaxing!) The climate’s idyllic, the food – tropical menus featuring fish, bananas, coconuts, pawpaw, pineapples – is healthy and the Polynesian people are warmly welcoming. With no international chain hotels and no buildings taller than the coconut palms, tourism is decidedly low-key compared with other developed destinations.

A mixture of coral atolls and volcanic islands, Cook Is are grouped into nine southern islands and six in the north; the main island of Rarotonga’s easily explored via a 30km ring-road, by car, scooter or bus. Places to stay are plentiful around Rarotonga, predominantly on the “sunset coast” beaches and around popular Muri Beach and Lagoon. The tourism office lists year-round attractions including snorkelling and learn-to-dive in clear shallow turquoise-tinted waters, exploring lush mountain interiors on 4WD trips or hikes, dining at budget waterfront restaurants serving delicious fresh dishes with free million-dollar views, mingling harmoniously with friendly laid-back locals at markets and roadside stalls – beautiful carved home wares, colourful handmade quilts, arts and crafts – and at church on Sundays, and learning about the islands’ amiable, fascinating Maori traditions at hotel “island nights” or by visiting cultural villages. Many travellers take a 45-minute flight north to the breathtaking Aitutaki, boasting what many claim is “the world’s most beautiful coral lagoon”. Aitutaki’s a magnet for weddings and honeymoons but also for all lovers of natural beauty. Cruise operators here ply exquisite waters, stopping at dazzling uninhabited sandy islets. Diving and deep sea fishing are other popular diversions, as is browsing for black pearls, sold loose or in lovely settings.

Who can say it better than those who know it best: “Welcome to the secret of the Pacific. Breathe in the fresh pure air. Wade into cool calm blue lagoons. Let the untouched charm of these beautiful Cook Islands capture your spirit and hold your heart”.

See the excellent website and booking facility at www.cookislands.travel

traveleditor@live.com.au

But Cambodia has returned to stability and its tourism industry’s gradually growing beyond the popular Angkor pilgrimage, joining neighbouring Thailand in the north-west and Vietnam to the east in enticing Aussie travellers to its tropical climate, beautiful beaches, scenic countryside, exotic cuisine and smiling people. No less a contrast with the poverty still afflicting much of the land is a new luxury resort opening in February. Hopefully, an inflow of international tourism dollars will boost local living standards. The resort, Song Saa Private Island in the Koh Rong archipelago, claims to be “setting the benchmark for luxury that treads lightly” in Asia. An intimate retreat, it stands on a pair of twin islands known together locally as Song Saa – “The Sweethearts” in Khmer.

Scattered across the sapphire waters of the Gulf of Thailand, most of Cambodia’s islands remain undeveloped, boasting virgin rainforests, tropical reefs and pure white beaches. Guests at Song Saa, say hosts and former Sydneysiders Rory and Melita Hunter, will experience this untouched world, reminiscent of Thailand’s islands before the boom. The resort spans the two islands, Koh Ouen and Koh Bong, connected by a marine reserve safeguarding dugongs, seahorses and exotic fish. A group of 27 villas is being created on the first island in “rustic chic” design, inspired by fishing villages and featuring thatched roofs, rough-hewn natural timbers and driftwood furnishings. Each overwater, beach or jungle villa with private plunge pool offers a sanctuary where guests will shower looking out over the ocean, sip cocktails watching the sunset from a private deck, and have a chef prepare fresh seafood under the stars. A world-class restaurant and lounge spectacularly positioned over the ocean takes in dramatic sunsets, seascapes and starry nights. Spa and “wellness” and yoga and meditation centres occupy the adjacent island. Guest activities include kayaking freshwater estuaries, hiking rainforest, snorkelling with marine biologists, Khmer cooking lessons and visits to local villages. A two-bedroom Royal Villa offers even more exceptional luxury and privacy, for those in search of a discreet hideaway … honeymooners, perhaps?

Song Saa’s pricing policy is an all-inclusive tariff typical of the world’s top resorts. For one price per person per night guests indulge in everything on offer: from a foot massage and welcome drink on arrival to lazy in-villa breakfasts, romantic beach picnics, and fine dining in the world-class overwater restaurant presided over by executive uber-chef Neil Wager, formerly of the Seychelles’ acclaimed six-star North Island. The range of cuisines includes Khmer-French inspired dishes and surprises from the kitchen such as fresh-made tapas and a glass of crisp white wine as a sundowner. Guests enjoy 24-hours’ unlimited house wines, spirits, beers and other drinks, including mini-bars restocked daily. Also included is use of kayaks, sailboats, snorkelling gear, kite boards and windsurfers, plus speedboat transfers to/from the resort, high speed internet, satellite TV, international phone calls, unlimited laundry services and guided tours of protected marine and wild life around the twin islands. Rates from US$668 – let’s say around AUD668! Song Saa is open for bookings for stays from February 13 2012. See www.songsaa.com. Consult travel agents for a smooth connection: Asian carriers have daily flights to Siem Reap (Angkor Wat) and Phnom Penh from Bangkok, KL and Singapore hubs but check to arrange a seamless same-day arrival. Song Saa operates private plane transfers to the resort from Phnom Penh (45 minutes), US$200 pp one way, and from Siem Reap (75 minutes) for US$300 pp one way. Sihanoukville is a three-hour drive from Phnom Penh: private car transfers are US$150 each way. Song Saa is a 30-minute private speedboat ride from coastal Sihanoukville, US$90 pp per trip.

traveleditor@live.com.au

As I arrive at Trademark Mitre 10, I can see Bob Partridge, and he looks the picture of happiness … but then, why wouldn’t he? After all, it’s the first sunny day in weeks. Or maybe its because he’s come straight from the gym; either way, the greeting is genuine, and it’s infectious. I’m greeted like an old family friend, but I have Bob’s measure and can see his strategy, because he’s just being nice to disarm me. I decide to meet him halfway and up the ante, by congratulating him for being in the best business, “How good is it running a hardware store?” I ask. “Pretty good,” he replies, beaming even more.

A former bank executive, Bob joined the other owners Brian Burgmann and Dennis Shepherd (who had previous hardware experience) to launch the Trademark Mitre 10, originally located at the Shores retail centre in 1989. But in 1996 it was time to move to Barton Crescent, which was a vacant lot at the time. Bob admits that his conservative nature has probably been an asset, but without him saying, I get a sense of customer focus too. From the very early days, Bob, Brian and Dennis mapped out their plans to succeed, and they knew that before too long, serious competition would arrive – and predictably it did, on the old Telstra site.

To their credit, the three owners,had already identified how the business would change and developed two marketing strategies that have proven to be enormously resilient and effective: segmentation and differentiation.

“Firstly, we were determined to build strong relationships with the trade,” says Bob, reminiscing as if it were yesterday, “because they are the bread and butter of the building supplies industry, so we deliberately got to know them.” To this day, much of the operation is designed to meet the needs of builders and tradies who want sharp prices, the latest in new products and quick deliveries. Bob chuckles when he illustrates this with the story of a builder who called to order a truckload of cement: “When would you like that delivered?”asked the rep. “Now,” replied the customer.

The other side of the business is the retail store that you and I visit for paint, hardware, power tools and timber products. Armed with the knowledge that the chain’s arrival was imminent, a point of difference was needed.

No prizes for guessing what Bob and his fellow owners chose: customer service. It’s not hard to notice several staff on the floor helping shoppers as we walk past. An intuitive and astute idea, given that 10 years on, it’s still working. To me, this is a classic case of creating a successful niche due to engaged staff. They who know that customers need hardware and building products, but more importantly, they want attentive and knowledgeable service. Says Bob, “Some of our staff have forgotten more that I know.”

Except for one thing, doesn’t the internet provide all the knowledge that DIY buyers need? Don’t they browse online then go and buy it online from the cheapest store?

“They might do that in fashion, but in hardware customers prefer to look, feel, touch and see before they buy, and that’s where our staff can help them to make the right choice,” responds Bob.

It seems that I’m not the only one who has a head full of questions when buying a shower rose or a tin of varnish, but clearly they are onto this. They are also onto new products and services too and the area that’s taking big leaps forward are power tools, which are becoming lighter thanks to smaller batteries, more powerful and easier to handle. There are also so many of them, it’s quite amazing. I don’t know what they’re for, so why do I want one? (Thanks for showing me now, Bob; Father’s Day has just passed)!

I wonder if some of these changes are designed for women in mind, having noticed some of the ladies’ fine efforts during The Renovators competition recently. Bob agrees that female enthusiasts represent a considerable buyer segment now –substantial enough to run information nights just for ladies.

In retrospect, like most good ideas, these strategies seem logical; yet as we know, creating plans that deliver sustained growth is far from easy. Bob explains that the business benefits from transparency between himself, Brian and Dennis, where each of the owners have their responsibilities, yet consult each other on most decisions. So turning to the future, how does Bob see the building supplies trade and hardware in Port Macquarie in years to come?

“This place will go through the roof,” he indicates.

Although not happy with the slow release of land, there is a note of optimism that the attributes fuelling our growth now are sustainable. As an example, Sovereign Hills is mentioned, and I’m forced to ask what the value equation there is. Like many of us, Bob is not sure. Enough said.

Expect the new Woolworths’ brand Masters to arrive sometime soon, after they get a site. They will have a nice little battle with Bunnings, but this does not seem to worry Bob – which is wise, because he knows he can’t stop them. What Bob, Brian and Dennis will do is continue what Trademark Mitre 10 does best, and that is look after their customers.

You feel this when entering Trademark Mitre 10. It’s much like being greeted as that old family friend.

Tell us, John, how you did you come to live in Port Macquarie?

We came to Port on a holiday after the major hailstorm in Sydney’s eastern suburbs in 2001 and stayed in a guest house where the Observatory Resort currently sits. We had 3 days up here and thought this is where we could spend some of the next chapter of our lives. So, we bought an apartment in Burrawan St in 2002, as a holiday place. Although we were still living in Balmain, soon after this, we found that we were spending so much time here than Sydney, because of our holiday destination.

Were you working at the time?

Yes, I opened an office in the Galleria in William St in addition to our existing office in Rozelle, but realised that sitting in this office was not satisfying. I’m gregarious by nature – I love talking to people, so I should be out and listening to people. Then after 12 months, I thought that I could make more of a contribution on a pro bono basis to the community and closed both offices.

Let’s wind the clock back a few years. What can you tell us about your corporate experience?

I started work at the stock exchange on the floor as an operator, which I loved, in the heady days of the oil and mining boom, mark 1, and I left there to go into the food industry into a family business, where I learned an enormous amount about agriculture and horticulture value adding. We were taken over by Reckitt & Coleman, and soon after I became the Commercial Director (looking after non retail products), involved in many global projects.

How did the Meyers Strategy Group come about?

It began in 1986. We started day one with 3 clients: Goodman Fielder, Cottees Foods, and All States Food Services, who were pioneers in prepared fresh foods for the foodservice market. We worked for State and Federal Governments, providing a range of consulting services, including an international benchmarking study for the Australian wine industry.

Other projects included strategic business studies looking from the consumer back to the farm gate. Again, others included determining market entry strategies into Asia and effective methods to add value to food related businesses.

Then Port Macquarie came along as an opportunity?

That’s right. It was a matter of engaging with opportunities where I could make a pro bono contribution. I met Trevor Sargeant from Council, and he had some quite exciting ideas to do with a food and agriculture program, which led us to the Farmers’ Markets and the forerunner to the Tastings of the Hastings, the Harvest Picnic at Cassegrain.

Tell us about the Farmers’ Markets. Did you anticipate that they would be a tremendous success?

We had confidence that our extensive research would pay off. It was a lot of work by many people. Trevor would be there at 4am in the morning, and I’d be soon after for several years. A breath of fresh air was the tireless work of Sonia Fingleton and her vision and commitment.

What underpins the success?

Understanding the needs of the local produce farmers that they can make money from value adding their food products. Matching them with buyers who have developed a taste for fresh, natural local produce and value added products.

You’ve been on a number of community committees and panels over the years. Tell us about those?

I was fortunate to meet and work with Wayne Richards and then Rob Drew soon after we got here, and I was fortunate to relate to their vision.

I was encouraged to put my hand up to be part of the Economic Development Board, which was both challenging and rewarding. Then I put my tourism hat on for several years. I was involved in setting up what became the major events board, which grew into the Opportunities Board. I also sat on the Airport Committee.

What were some of the successes you had?

We were successful in attracting Virgin Airlines to Port Macquarie and ensuring that the significant contribution from the tourism industry was recognised. We also played a small role in finalising the bid for the Triathlon. I formed some wonderful friendships during those years and without having any conflicts of interests, it was satisfying to participate and make a strategic contribution.

So can you help us define what strategy planning is about and why is it essential in business?

Some strategists when asked that question will quote you Tsun Tzu, The Art of War – especially the concept of loving your enemy and keeping them close. The issues to me are very clear: you really have to know all about your competition and you have to know all about the market place that you want to compete in, as well as your own capabilities and shortfalls. It’s like planning a battle; you need to know which parts you can afford to lose, so that you can win the war.

Then there’s the adage to that “never let your enemy recover so that if they are on the offensive, you can take advantage of this”. All this planning and review has implications for your marketing branding and distribution. So strategy requires effective implementation tactics to ensure you have feedback and data coming back to you all the time, to check that what you’re doing reflects the market situation and your place in it.

If the success of strategy is understanding the market place and its dynamics, why is it that so many smaller businesses fail?

This might be a generalisation, but only a limited number of small and medium businesses can afford research (in time and money).

They need to fully understand key indicators and how to respond. Many intending small start up business people come to us [StartUp, of which John is President] with a range of incredible ideas. Too many want to fire the starting gun without a real understanding of the rules that apply in their intended market.

Does this suggest they are time poor as well as cash poor?

Absolutely.

So how does a brand new business find out about their markets?

Bureau of Statistics and generally available public domain data and material is usually too old. This requires an innovative approach to research to find out about your potential competitors or existing players and find out from them what you can. Using your nous to get that information might make the difference between 6 and 12 months, or being in business forever.

But it doesn’t stop there, does it?

Not at all, because consumers, markets and competitors change all the time, so we need to continuously monitor, change and improve.

Let’s change tack a little. What can this area do to put its hand up and gain early access to the NBN to accelerate our business opportunities?

Funny you should ask this, because you might remember the Administrator, Garry Payne, only 3 months ago publicly supported my request for a serious study into a virtual centre for excellence to drive innovation, conduct research and give our businesses the opportunity to embrace innovation.

This is a dream of mine, because we have so many opportunities, such as one for intensive horticulture, and we’re only a few hours away from significant Sydney and Brisbane markets.

Where is Council up to with this?

It’s right on top of their agenda, and we’re involved in submitting for funding to support the centre for excellence, as we speak.

I notice you have been drafted onto a new panel. What is this all about?

The Administrator, Garry Payne, kindly asked 6 businesspersons to join him to look at Port Macquarie on a regional basis and identify areas of opportunity, be it new industries, upgrading or integrating the airport, as well as a range of issues under the heading of economic development. The charter has been agreed, and we’re about to commence our work. But one thing I like is that we’re not about reports or minutes; we’re about making things happen and influencing decision makers.                                 > You seem optimistic about the fortunes of Port Macquarie. What underpins this?

I never cease to be amazed about the Port people whom I meet who have a smile on their face, who are confident and who have that ‘can do’ approach.

It’s delightful and stimulating to be around them. If I can do anything to enhance their work, then that’s a good legacy to leave behind.

What’s your motivation for helping others?

My motivation comes from a 36 year association with Rotary in that I believe that if I can help others in business then we’ll both be better off.

Where does John Meyers get time to relax?

We walk every morning and never stop learning. We try to travel as much as possible, and we are off again several times in 2011. My wife Clare has been involved with the last state election campaign for nearly 7 months. It’s time to smell more roses.

Thank you John, for spending time with us.

Becoming an aunty was certainly a highlight, with my little brother producing the first grandchild in both families. Typical! Tinny little bugger always manages to slip in and beat me to the punch! In my excitement in texting the news to some of my girlfriends with my new iPhone, I managed to send out to the world … Connor James Wood delivered by emergency Casserole at 7.15pm! Pesky auto text predictor! Don’t they have apps that account for baby brain! Doctor … pass the mash potato, we have a baby on the way!

Louise Melling and Brent Hoade celebrated their wedding on a swelteringly hot day at the historic Old School House at Rawdon Island. The couple who met in Perth through mutual friends playing Cupid decided to move to Port Macquarie’s North Shore in March of 2010. One hundred guests enjoyed a selection of canapés created by Silverspoon Catering and Events. Guests were provided with little fans to keep themselves cool in the warmth of the February afternoon.Guests enjoyed handmade savoury canapés, followed by a decadent selection of miniature desserts, with local band Crank adding some fun to the night. The bride was stunning in a gown purchased from Isabella Bridal Taree and was attended by the couple’s gorgeous little girl, Ella. The couple were photographed by good friend Brad Gilbank, and the flowers were done by friend Renee Cooper. Guests travelled from WA, QLD, Sydney and the Blue Mountains to enjoy the celebration with the happy couple. The pair will be taking a winter honeymoon in Tasmania in July – congratulations Louise and Brent!

The lovely Renae Lawrence recently celebrated her 18th birthday with 50 family and friends at her Port Macquarie home. Mum Kathy organised a fab pool party, with cocktails, mocktails and canapés for all. Renae recently graduated from MacKillop Senior College in December with top marks and is heading off to study medicine. I am hoping she comes back to study with the team at Rural Clinical School in Port Macquarie – always handy to have a doctor that lives next door! Happy birthday Renae!

Jodi Priest and Andrew McAlary tied the knot at Harry’s Lookout on Friday 25 February, followed by an intimate cocktail party for their immediate family and friends at their gorgeous Lighthouse Beach home. The couple celebrated with their favourite trio – their triplet daughters. Guests enjoyed SilverSpoon canapés and miniature desserts, including sticky date puddings, white chocolate and raspberry cheesecakes and miniature lemon meringue pies. Jodi and Andrew enjoyed a very relaxed evening overlooking stunning Lighthouse Beach. Congratulations to you both!

Rydges is undergoing yet another transformation, with the full renovation of the waterfront conference rooms on the first floor, to be complete for August of this year. Super exciting for all, as we will lose the rather inconvenient L shape of old to be replaced by a full ballroom / conference room formation for over 300 guests, with full length windows with views to the water – perfect for formals and gala dinners!  Our first big event will be the Masquerade Ball on Saturday 20 August, featuring super fun Newcastle band the Funky Do Das and lots of glamour and glitz as always, raising money for a great cause! Diaries please!

Hayley Thoroughgood and Aaron Innes chose an iconic venue for their March nuptials at the gorgeous Smokey Cape Lighthouse near South West Rocks. The couple, who were initially friends, became engaged after six months, with Aaron’s proposal at Kiama Lighthouse. Six years later, sixty guests witnessed their wedding ceremony at the unique Smokey Cape location, followed by a reception lit with stunning white and blue lanterns and miniature fairy lights.  The bride wore a dress specially made for her in alabaster by Carla Zampatti, with clutch from Alannah Hill and heels from Mollini. Hayley was  attended by Collette Rozier and Felisa Beasley, who both wore Fleur Wood gowns. All the girls had their makeup done by local makeup artist Jolin Shead. Aaron was attended by Carl Ehlers and Clinton Burbage, who wore Tarocash and Country Road. The dapper groom was dressed from head to toe in Poltix. Guests enjoyed an array of delicate SilverSpoon canapés and of course, an abundance of champagne. The couple are now honeymooning in Malaysia and Singapore and will return to Ocean Shores in the Byron Bay Shire. Congrats Hayley and Aaron!

Joyer’s Lee Dixon Bday celebrated his 40th birthday with a bash at Taos Relish by the River on Saturday 19 March 2011. This budding triathlete and his lovely wife Anya kicked up their heels with friends and family, followed by a shindig back at their Bonny Hills home. Guests, including sister Lisa Briscoe and hubby Drew and the hockey gang made it a night, with a good old fashioned pommy cook up the following morning. Happy birthday Lee! Sorry we missed it!

Zebu Bar + Grill flashed back to the eighties for one night of retro fashion food and music, with a tribute to the glam and heady days of Miami Vice, with their recent Miami Splice night.Staff were dressed in their best Don Johnson suits to greet the sexy crowd, who enjoyed an array of cocktails and canapés from the decadent decade. DJ Ollie Brooke turned back the dial and took the crowd back to the tunes of the day. Thankfully, Collette and Milli Vanilli were absent from the playlist! Keep an eye out for some special guest DJs from Sydney to feature in the coming months, including the lovely Kate Monroe on Ironman weekend!

Being a month of firsts, we also committed the ultimate culinary sin … on the night my little nephew was born, we arrived home at some ungodly hour to tuck into a celebratory and contradictory supper of Moet and MacDonald’s – sacrilege, I know! When you gotta eat, you gotta eat! I have to say the chocolate fudge sundae complemented the bubbles surprisingly well!

Last, but certainly not least, the most important first of all came for Steve and I in the early hours of Saturday 19 March – little Jack Foye entered the world!  Fashionably late at three days overdue, Jack the lad has wasted no time in wrapping his parents around his little finger. To say I am in love is a huge understatement, with our worlds being changed forever by this beautiful little chappie.  He has already been on his first official outing in Port Macquarie – to every man’s favourite place – Bunnings … and did extremely well!

Thank you for all the wonderful well wishes, flowers and gifts sent to our family this week – we are so grateful for everyone’s love and support.

‘Til next month!

Kate.

My favourites, though, are always about corporate types and what they’re doing. The rise and decline of some of our most high profile business leaders, from John Spalvins to Alan Bond, John Elliott, Chris Skase and of course, Packer, has been intriguing, perplexing and occasionally amusing. Many of the failures have been gazumped by their own shortcomings or economic forces, but I can’t recall a time like the present where the threats to large sectors of our economy have been so obvious, potentially dreadful and yet self imposed.

There are two topics that will adversely impact us if they come to fruition, and the first of which I’ll discuss here.

Until a few weeks ago, I was vaguely aware of the RSL and Ex Services and Sporting clubs complaining about proposed changes about to be imposed by the Feds. Not being a club regular, you might say that I was out of the loop, so I didn’t pay much attention; after all, there are always interest groups grinding an axe.

Since I’m not a fan of the incumbent federal administration, I was reluctant to ask for their side of the story, so I thought that we should an expert’s perspective. Prepared to see what all the fuss is about and for a persuasive argument, I went to see CEO of Port City Bowling Club, Larry Collins.

With 10,000 members, 55 staff and turnover of around $8 million, Port City is a strong force within our business community. Yet the member profile is much wider than the cliché of a 60 year old in front of a pokie. I asked Larry for a profile of his customers and he responds by saying, “Yes … the demographic is over 40, but they might be diners, bingo players, punters on a Saturday afternoon, Keno players, tennis players or bowlers, friends sharing a meal, business types attending a function and those who come in to try their luck on a gaming machine.”

Last year Port City donated about $175,000 to community groups sporting clubs and local not-for-profit organisations: “A bit down on the previous year,” says Larry in a reflective manner. Revenues from gaming were about $5.8 million, which is 72% of total revenue, so the club is quite reliant on gaming revenue.  Last year Port City paid $1.7m in taxes, $1.1m in gaming machine levies and $1.2 million in GST.

Of the management challenges, Port City has some very attractive expansion plans on the drawing board that will benefit our members and the wider community. “We have the finances under control, but what we can’t control is the future,” says Larry. “Because of the impact of the proposed Mandatory Pre-Commitment (MPC) scheme,  my Board has put our expansion on hold.”

Is this another post election surprise like the dreaded carbon tax? It seems so. In return for the votes of Senators Wilkie and Xenophon, the feds have pledged their agreement to implement the proposed new MPC, requiring all gaming machine players to formally register and declare a gambling limit before receiving a smart card. Much of the implementation detail is missing; however, the logic seems that to ‘fix’ the problem of out of control gaming machine players, it seems a one size fits all approach is planned.

The clubs know that problem gamblers exist, just as there are problem punters, drinkers, shoppers, drivers, footy followers, credit card holders and public servants. We all know that in every possible group or segment of the adult population, a very small proportion will exhibit unfortunate behaviour. Anthropologists study this, but can’t define why 98% remain on the straight and narrow while roughly 2% have an addiction problem.

The Clubs’ argument is that MPC fails to address the issue, because the forced scheme as it stands will apply to 100% of gaming players, including those who like to have a little enjoyment from time to time without a skerrick of evidence of addiction. There is some logic to this, I must admit.

Why would you create a system to target gaming players who fund community clubs, yet at the same time ignore out of control racing punters or those stay at home introverted types maxing out the credit card with on-line gambling? Obviously Senator Wilkie does not understand the club industry, but you wouldn’t expect him to – after all, he’s from Tasmania.

Larry uses the example of a casual gaming machine player who’ll say that his limit is $5,000. But who’s to know if this level is affordable or not? The limit is unrestricted and may be set well above their own reasonable threshold. Is this an effective remedy? It doesn’t appear so.

But the biggest casualty will be the $20 player representing the largest customer segment. Typically, they set themselves a budget – yet research indicates that they will stop playing, baulked by the MPC paperwork. It’s the scenario of reduced visits that will impact gaming revenue so dramatically, some estimate by as much as 40%, according to modelling by Clubs NSW. This is where it gets spooky.

Even if the reduction is 30% or 25% from the soft trading conditions we’re experiencing now, what will the multiplier effect be upon staff rosters, produce and cleaning suppliers, local media and all other suppliers facing corresponding reductions? I indicated the possibility of serious job losses, but Larry believes its worse. His calculations are that Port City and every other club in regional NSW will close down. So much for the expansion plans.

Another issue not discussed with Larry but nonetheless relevant is where will the hundreds of millions of required funding for the MPC smart card infrastructure come from? “Oh,” says Senator Wilkie, “industry will pay for that.”

Your humble writer normally avoids political discussions but the line must be drawn on this subject, because it seems to have been designed to appease the media rather than to genuinely assist those who deserve help: the addicts of which Panthers boss, Russell Cooper, says there are 190 in Port Macquarie.

Looking around the venues, I tried to find a typical low income punter who looks like he might blow $500 every week on the pokies. I looked around at 10 in the morning, mid afternoon and in the evening, but what did I find? Appearances can be deceptive, but the most common profile of a player was a man in mid 60s with ¼ cup of $1 coins and credit of $18 on the screen. Myth or fact, there are a few unfortunates and there always will be, but these are outnumbered with a vast army of casuals I suspect hoping to win enough to buy the wife dinner. If the research is right and they stop having a flutter, who will the losers be?

The surf clubs are worried, so too are the hockey clubs, netball, league, tennis, riding, senior citizens and Rotary, because as volunteer organisations, they are grateful for the funds received in the past..

But there is hope. Hope that Oakeshott and Windsor will reflect on the significant role that Clubs play, realise the folly of the changes and allow these community based organisations to get on with their work.

Thanks Larry, for your time.

Perhaps this is the key to their success. Read on as we talk to Mid North Coast Franchisee, Marilyn Brien about how progressive organisations are enjoying sustainable growth through their most valuable asset: their staff.

Hi Marilyn. What does your company Leadership Management Australia (LMA) do?

We work with organisations to increase their bottom line by developing the leadership, performance, and productivity of their key people. Through our unique development processes, we guarantee our clients: measurable results, identifiable return on investment, permanent behavioural change and consistent professional delivery nationally. We are a Registered Training Organisation (RTO).

What are the biggest benefits that businesses find?

The main benefits are improvement in leadership, productivity and communication, certainly in understanding the value of staff in recognising that they are your greatest asset, and that’s what we are about: creating exceptional results through people.

Tell us about what sort of benchmarking you do?

One component of our unique development process is that we create a ‘communication triangle’ to support each participant, comprising the LMA facilitator, an LMA coach and a manager or mentor from their organisation. At the first session, the person comes with their mentor and identifies key goals for themselves and how these goals will be measured.

For example, it might be where they are now, where they want to go and (most importantly) what actions do they apply to result in change. Therefore our program, which could be a 10-week or 12-month process, is very individualised.

So your clients need to think deep and hard about what they want to achieve?

That’s right. The first session is a 4-hour workshop to help clients think about the changes they want to make and why the changes are meaningful. For example, a supervisor may currently be holding two-hour staff meetings without goals or outcomes, so imagine if there are ten employees with a charge out rate of $50 per hour? Meeting time could be reduced by introducing an agenda, set time frames and action plans. So when you talk about return on investment, you can see how measureable outcomes can help measure improvements in productivity and performance.

At the beginning of our programs, there are ‘management tools’ that may identify communication gaps between the employee (participant) and their manager. The program encourages this communication gap to be filled, with a positive outcome for both parties.

But wouldn’t this be sorted out when a boss and employee have a performance review at the start of the year?

But not all organisations do that.

Is this the largest difference between small and large organisations – do the latter have more formalised practices?

Not necessarily. There are small organisations that do it very well and larger organisations where these things get lost in the system. We love to work with the owner of the organisation, because in identifying their areas of growth and development, they start to see the immediate and long term benefits of permanent behavioural change that we deliver through our learning process.

Is assessing the skills of the business owner part of what you do?

One of the earliest things we do is to understand the challenges, people goals e.g. improved communications or accountability. Having identified these, we ask who are the key people who will help you achieve these goals, and what are the areas of growth and development for them? For example, if Bill never get his reports in on time and he’s always running late, what does he need to do differently? And ask this of the business owner too.

This sounds like what you do might be similar to what a human resources department in a large company might do?

That’s right, and once the areas of individual development have been identified for key people, we need to ask what are the benefits for them as individuals? It might be less stress, greater satisfaction, or a better work life balance.

Similarly, the result of all of this might be that the boss can start to relax a little. I had a client who loved golf. He was able to find ½ a day per week to play golf through improved time management, as well as achieve a great networking opportunity for his business.

What types of companies do you work with?

Well, any size. For example, we have a national contract with Boral and also work with small companies with just a few employees. The size of the organisation is not important, because we work with individuals and it is their growth and development that is important to us.

On the Mid North Coast I work with medium to large organisations, e.g. local government, accountants, builders, plumbers, blue collar and white collar firms.

Many would argue that the only way to motivate employees is to pay them more. What would you say to that?

That’s an interesting question, because this trend has changed. The data from our most recent Leadership Employment and Direction (L.E.A.D.) Survey reveals that “Reasonable salary/pay” is the number one “most positive influence on performance in the workplace” (up from no. 4 in 2005).

What follows that?

The next four in order are job security (came up the scale after the GFC), interesting and challenging work, being entrusted with responsibility / independence and number 5 flexible work arrangement / hours / family / friendly.

What is the value to a boss of understanding these key motivators?

The value is that it gives the boss the opportunity to understand the possible outcomes of change. A wise person once said to me that “People do not care how much you know until they know how much you care”. Some bosses are resistant to change and do not explore the opportunity that change may bring. I am not talking about change for change sake; I am talking about change that is measurable and brings a positive outcome for all concerned.

Many years ago we gained a large local client because they were tired of sending employees off to training courses and not really knowing what the outcome was. There was no feedback, no visible change in behaviour or attitude in the workplace. This is the exciting part; with our programs there will be permanent behavioural and attitude change. We constantly challenge our participants: “How will you measure that?”

Thank you Marilyn. It has been fascinating talking to you about how you work with your clients to improve productivity and performance.

I have been into the Southern Cross Media offices before, and this time the same impression I formed earlier is repeated. It seems busy or lively with a certain kind of vibe that’s both distinctively bouncy and bubbly. I remind myself that this is how a media office should be, so I should not be surprised.

But what’s noteworthy is the continual traffic around the reception area, as if there’s an expectation that a delicious morning tea will arrive at any moment. Sadly, I don’t get to find out, as this month’s guest arrives and we relocate to Mike’s office.

As the GM, Mike now looks after the local operations of Southern Cross Media, better known as 2MC / STAR FM and the suite of Ten television channels. But life wasn’t always this diverse, as a school leaver was to discover when starting his copywriting cadetship with 2AY Albury in the mid ‘80s.

“I wanted a career as an announcer and when I saw how much fun they had, I thought, ‘yes this is for me!’,” says Mike, remembering his first job producing commercials. Soon after, the Max Rowley Media Academy in Sydney beckoned, which was funded with an array of part-time jobs, including a stint spruiking the floor at DJs Parramatta. We all had one of these jobs as young adults, didn’t we?

Luckily, an opportunity opened up at 2DAY FM as an office boy, production assistant, but Doug Mulray was safe for the moment, as an offer arrived for a fill in announcer from a small family owned regional station with a call sign of 2MC. With a firm intention to give the job 12 – 18 months before returning to Sydney, the attraction for Port Macquarie was irresistible, and 20 years later that return move has been removed from the agenda.

The journey has been eventful, filled with challenges and excitement, including the launch of ROX FM, acquisition by DMG, rebranding to STAR FM, acquisition by Southern Cross Media and most recently, amalgamation with regional television broadcaster SC Ten. Now with a staff 20, there are three areas to manage, namely talent (being the on air presenters e.g. Strawny et al), admin and the sales executives.

After 25 years, the enthusiasm within Mike is both obvious and infectious. This derives from the ability of radio and television to inform, entertain and impact on lives of many; the ongoing coverage of the floods was a great example.

“We are fortunate that there is a huge level of expectation and trust, and our listeners and viewers certainly let us know if they’re not happy,” says Mike with a sober face.

But there is another dimension to the business that Mike enjoys, which is the relationships with advertising clients. I was expecting a bad news story here, given the alleged softness of the advertising demand, but, “No,” says Mike, “the market is neither good nor bad; it’s what you make of the opportunities that count.”

During our discussion, we compare the commercial broadcast offering 20 years ago,  being 2 AM radio stations and 2 television choices, to the current menu of six FM brands and eleven television brands. What else can we conclude, that we’re spoiled for choice?

But it’s more than that, because at least with radio, the early days were characterised with 100% local content attempting to cover all demographics, yet now 2MC and STAR FM have distinct target audiences, creating demand for both local and the top ranking syndicated programming. Chasing these audiences is competition from commercial and ABC radio brands.

As we know, television is in the midst of transformation, as the new digital channels are starting to line themselves up with specific audiences. The Southern Cross stable launched its youth brand 11 recently, and if you have teenagers at home, you’ll know all about it (if you don’t, please call me and you can borrow mine for a few weeks). The sporting enthusiasts are looked after on channel One.

It’s here that Mike provides a nice insight: radio listeners tend to be more station loyal, yet television viewers tend to be less station loyal but more program loyal. Therefore, we tune into our chosen shows, giving less consideration for the station they’re appearing on. SC Ten’s hit series Masterchef would be a good example of this, where thousands tune in just to watch that, although the OZ TAM audience figures point out that the 7PM Project appearing immediately before Masterchef is growing strongly.

Stepping back to analyse regional media, you can’t help but be impressed with the choice now offered, but we’ve only just started on the digital media journey. There are two immediate things to look out for. I suspect that if Foxtel buy Austar, there will be a push for greater household penetration, encouraged by lower subscriptions. Expect the percentage of homes with pay TV to double to 30% if the monthly price gets down to $50 per month. The other development will be television streaming through the internet, where you can update your Facebook page on your television and flick back to the Masterchef elimination instantly.

All this kind of talk is a little challenging for us radio and marketing types, so we decide to leave the conversation there, as it’s time for a coffee. Now, has that morning tea  arrived?

Thanks Mike, for being on the air with us today.

How did you get into gadgets and technology?

Originally, I was a science and maths teacher – and just loved it. After a while, I began teaching teachers about camcorders  while applying for a grant for a new science curriculum; so even back in the eighties I was quite good at explaining how simple gadgets worked. I followed this path for a while, then spent some time in retail helping Norman Ross about the time that VCRs were launched.

After that, I got into publishing magazines, which was not a good move, and about ten years ago David Koch called me and said, “Hey, we need someone on our show to explain new gadgets. We’ll call you the ‘gadget guy’, but wear something distinctive!” Hence the bright shirts!

I have this theory that there is a technology submarine trapping those over 50, while the younger ones sail away thriving and embracing tech changes …

I think you are right; the growth has been amazing, but Gen X and Y will have their work cut out for them, because the changes will only become more pronounced.

Would you agree that Gen X & Y have grown up with computers, but us poor Baby Boomers were born into a world of slide rulers and have had to somehow wade through the exponential growth?

If you look at the dominant technology in the Baby Boomer generation, it was television, which was iterative; whereas, for Gen X & Y, the dominant technology is computers, which are interactive. The internet is seen as a place you can go to like an enabler, where they choose between entertainment, work, social networking. Now over 80% don’t read newspapers, because they get the information from their computer or phone.

What is the implication for senior business owners / managers then, who want to keep working?

Australians are among the quickest adopters of innovation in the world and always have been, and as the internet will play an increasing role in business, so mature workers will need to keep an open mindset.

For example, the way regional businesses are using data on soil moisture or prices for the latest information is impressive. Secondly, mature age business people will need to improve their internet presence to maintain competitiveness.

You hear stories of workers and business people not being able to switch off, because they’re addicted to their smart phones and emails. Is it just a matter of personal discipline that we have trained bosses and clients to expect instant responses? 

The key thing is mobility. Work used to stay at work, but not anymore; we can choose to take it home with us. However, the progressive companies are introducing values that say when you come to work on Monday morning, I want you to be fresh after a break, instead of rundown.

How will the 2030 office function?

Better than it does now!

Are you a PC guy, Apple guy or too diplomatic to comment?

Good question, but I use both, because they both have a role. It’s the same with phones; I have the chance to review them all, find out their good points and their weaknesses.

Your favourite gadget at the moment?

Some of the new Android phones that are coming onto the market have amazing ways to make our lives easier – especially with the pay phone technology that lets you use your credit card via a phone interface. Shopping will never be easier!

There is a conspiracy theory that among consumers that electronics (including computer equipment and peripherals) is produced by the same factory. Is this true?

No, it’s not true. Well … mostly not true! The facts are that 95% of consumer electronics are produced by a handful of huge factories in China and Korea, because most of the parts are standard equipment.

Take televisions, for example. The frame, the circuitry and the switches are standard items, but the remaining 5% is where the Intellectual Property kicks in. Each gadget generally has something unique about it that gives it some unique features e.g. not many know that some of the better known brands have a black box protecting the unique technology. If the box is tampered with, it self destructs!

What’s the best way to learn about the suitability of new equipment for business, so that we’re not confused and disappointed when we buy it?

It’s natural that we’re cautious about buying new things, for fear of disappointment, but you can learn anything from the web – given a little time. Lately, there’s this term around called ‘the cloud’, which means many businesses are outsourcing their hardware and software needs to experts. When you want something, you just get online and download it.

Now in your business is there a need for you to store great amounts of data, when another company can do it for you, eliminating the need for you to invest in storage? Also, why would you buy softwar,e when you can rent it for a small cost?

I have two questions about the NBN. Firstly, is $43B too much?

That’s a political question I’m not going to answer, but let me respond by asking you this: did they do a cost benefit analysis when they built the Harbour Bridge? No, because it was needed, and only the government could build it. Same with the NBN. The benefits might be hard for some to see now, but after it’s completed, it will be hailed as a great investment.

Secondly, the take up rates for the premium packages in Tasmania are reported at just 3% of homes.

Even if that figure is right, don’t worry about that. Smaller towns are unlikely to be early adopters, because they may not have the need for as much content as internet users in regional towns and cities.

For those who did not attend your Chamber of Commerce presentation, what are the top 3 emerging trends that will drive medium and small size business in the future?

The usage of tablets will skyrocket, driven by their use as a presentation, entertainment, computing or portable device. There will be a bewildering array of applications for consumers to use that will open up advertising and promotional opportunities. Secondly, as I mentioned before, cloud computing, where we’ll use virtual storage and programs.

The final and most significant trend is that businesses are starting to take the internet seriously, as they realise that customers won’t necessarily walk in the door of a retail premises until they have compared products, service, pricing and range on line. The implication for many retailers is that when a shopper arrives you can assume they have done their research and they’re ready to buy.

Thank you Peter.