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luxeLuxe Café has been hosting breakfast and lunch for Port Macquarie residents and visitors for years, and they are now adding a dinner sitting to the menu! 

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Luxe Café proudly won Port’s most esteemed award – the 2009 Business of the Year. Life’s been pretty busy since then & Chris tells us more about what’s good at LUXE.

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Chris and Leesa Harris … now the new management team at Quayside apartments in Short St, in addition to Luxe. Fantastic news that people who understand our tourism sector so well are giving excellent service a new delivery point.

It seems that I’m not the only one weary of the incessant reporting of bad financial news. Most folks I talk to agree that the story has been done to death and the financial media need to move on. (After all, if punters bought equities before 2005, they’ll still be in front). 

So it was with great pleasure that I read in the Fin Review (31 Jan P.25) that two respected analysts are forecasting that Feb will see shares hit rock bottom. Who are these prophets? David Hunt, who has accurately predicted every major peak and trough for the last 15 months. David was reported as saying that by the end of February the last of the bearish sentiment were the final sellers out of the market. Jake Ernstein, the respected American analyst also expected the market to tank soon, adding that this will represent the best time ever to buy equities.

Getting close to customers is essential, but keeping your best performing staff on staff is equally important for service providers, manufacturing, retail – just about anyone. According to a local survey, staffing issues, and in particular trying to find replacements, rate among the biggest challenges faced by owners. Recognising the role staff can play in delivering the brand promise, several astute owners have locked their high performing managers into attractive but long term performance based contracts. 

Good to see Active Tree Services doing so well. Local head honcho Mark ‘Elvis’ Thomas tells me the firm is now a national operation, with further growth planned. Thanks for the lift into town from a soggy airport.

A report from the marketing pages of the SMH details a study which claims that the most important senses when building brands are the sense of sound followed by sight followed by smell followed by sight, according to researcher Martin Lindsrom. Lindstrom in his best selling book ‘Buyology’, summarises the irony that most brand communication only appeals to the sense of sight. 

The researchers used functional magnetic resonance imaging to scan consumer’ brains while they were exposed to Johnsons Baby Powder, the smell of Play-Doh, Coca Cola, the sound of a Nokia phone and the sound of a computer.  

At a charity fundraiser, a volunteer worker noticed that the most successful lawyer in the whole town hadn’t made a contribution, so the volunteer thought, “Why not call him up?”

“Sir, according to our research you haven’t made a contribution. Would you like to do so?” 

The lawyer responds, “A contribution? Does your research show that I have an invalid mother who requires expensive surgery once a year just to stay alive? “ 

The worker is feeling a bit embarrassed and says, “Well, no sir, I’m…” 

“Does your research show that my sister’s husband was killed in a car accident? She has three kids and no means of support!” 

The worker is feeling quite embarrassed at this point. “I’m terribly sorry…” 

“Does your research show that my brother broke his neck on the job and now requires a full time nurse to have any kind of normal life?” 

The worker is completely humiliated at this point. “I am sorry sir, please forgive me…” 

“The gall of you people! I don’t give them anything, so why should you be any different?”